Ford says it is scrapping the Mercury brand

Full Story at msnbc.com

DEARBORN, Mich. – Ford Motor Co. will cease production of its 72-year-old Mercury brand by the end of 2010 after years of declining sales.

Mercury’s death is the latest in a string of casualties as Detroit carmakers try to cut costs and invest more heavily in fewer offerings. By shedding a mid-range brand that was more and more irrelevant to buyers, the automaker can focus on accelerating sales of Ford and beefing up its luxury Lincoln brand.

This entry was posted in America, Auto, Business, Financial, Savings. Bookmark the permalink. Post a comment or leave a trackback: Trackback URL.

Post a Comment

Your email is never published nor shared. Required fields are marked *

*
*

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>