NEW YORK – A race to develop natural, zero-calorie sweeteners is bubbling up in the nation’s $100 billion beverage industry.PepsiCo, looking to revive itself in the declining soda industry, is boosting its development spending for this search and to mix up new drinks.
PepsiCo Inc. said Tuesday at an investor meeting that it is putting “unprecedented resources” toward reformulating its beverages with natural, no-calorie sweeteners such as stevia, an herb grown in South America and Asia, and to find new ones.
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