Disney sees big bucks in Marvel unknowns

Full Story at msnbc.com

LOS ANGELES – Moviegoers have shown a willingness to be entangled by Spider-Man’s web over and over again. Now, as Disney prepares to buy the comic-book powerhouse Marvel, it faces the question of whether fans will also get attached to characters as obscure as Ant-Man and Iron Fist.

The Walt Disney Co. is making a $4.2 billion bet that they will as it nears completion of its acquisition of Marvel Entertainment Inc. this week.

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