Get ready for flatscreen TV price wars

Full Story at money.cnn.com

NEW YORK (CNNMoney.com) — If you’re in the market for a new flatscreen TV this holiday season, you’re in luck.

As nervous merchants prepare to draw reluctant shoppers with juicy sales, retail experts say some of the sweetest deals in the coming weeks will be on high-definition televisions.

As they compete for customers, TV sellers are going to wage a price war, and the biggest bargains will likely be on smaller models.

“The difference from prior holiday discounts on TVs is that consumers will find really, really good prices on 32-inch to 37-inch HDTVs and not necessarily the 65-inch models,” said Phillip Swann, a consumer electronics expert and publisher of TVpredictions.com.