Google to buy mobile ad provider

By doris | Published: November 10, 2009

Full Story at money.cnn.com

NEW YORK (CNNMoney.com) — Google said Monday that it plans to pay $750 million in stock for AdMob, a company that provides display advertising technology for mobile Internet sites.

The search giant said the acquisition will help the company’s advertising partners improve how they target mobile Web users, as well as refine advertising formats to get end-users to click on more ads. All of that will ultimately help advertisers to more effectively monetize their mobile ads, said Google.

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