GM introduces money-back guarantee

Full Story at money.cnn.com

NEW YORK (CNNMoney.com) — Buy a new General Motors car. Don’t like it? Return it and get your money back.

General Motors, in a bid to appeal to consumers upset about decades of poor quality and the carmaker’s government bailout, is launching an unusual program: money-back guarantees.

Between Sept. 14 and Nov. 30, buyers will be able to return Buick, Cadillac, Chevrolet or GMC products within 60 days if they don’t like them, the automaker announced Thursday.

Such programs are commonplace in other businesses, but not for cars.

For one thing, cars cost, on average, about $25,000 and they lose a lot of value as soon as they leave a dealer lot.