‘Chrysler made a big mistake’ – one dealer’s story

Full Story at money.cnn.com

CNNMoney.com) — After filing for bankruptcy, Chrysler in May notified almost 800 dealers around the U.S. that they would lose their franchise licenses and be kicked out of the restructured automaker’s dealer network. Steve Biegler, who runs the dealership his grandfather started, was one of those targeted. Last week, Chrysler sent out representatives to finish dismantling his store’s branding.

When they took down the sign last week, my emotions were up and down. One minute I was okay with it and the next I was mad as hell. It brought me back to May 14, when we received the letter from Chrysler saying we would no longer be permitted to sell Jeeps.