Jun
07
2009
GM turns to Volt to revitalize its image
Posted by doris in Auto, Corporate, GMC, Jobs, Lawsuit, TakeoverWARREN, Mich. – Even now, as General Motors fights for survival, there is something ambivalent about its prescription for saving itself, a conflict implicit in a bit of symbolism that recently greeted arrivals to the Detroit Metropolitan Airport even before they reached baggage claim.One of GM’s touted new automobiles sat on display in the center of the automaker’s airport gift shop. It was not the coming electric car, the 2011 Chevrolet Volt, championed by Bob Lutz, the GM executive most identified with the Hail Mary that the vehicle represents for the bankrupt company
Entries (RSS)