Soon, cable TV may start watching you

Full Story At  msnbc.com

WASHINGTON – You’re watching Jon Stewart’s “The Daily Show,” when suddenly you see a commercial for the Mustang convertible you’ve been eyeing — with a special promotion from Ford, which knows you just ended your car lease.

A button pops up on the screen. You click it with the remote and are asked whether you want more information about the car. You respond “yes.” Days later, an information packet arrives at your home, the address on file with your cable company.

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