NEW YORK (CNNMoney) — General Motors will not advertise during this year’s Super Bowl game, the automaker said Friday.It’s a big change for GM which had returned to Super Bowl advertising after sitting out 2009 and 2010 as the automaker recovered from economic disaster and bankruptcy. GM executives have said that ads during the game were very effective.
Advertisers paid an average of $3.5 million for a 30-second ad during last year’s Super Bowl, which was broadcast by NBC. Next year’s game will be broadcast by CBS.
“We understand the reach the Super Bowl provides, but with the increased price, we can’t justify the expense,” GM spokesman Pat Morrissey said.
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